mml has been working with luxury, all-natural skincare client ARCONA since 2008 when tasked with the re-launch of their product line and newly relocated spa to the press and consumers
Over the last four years, mml has repositioned the once “indie” brand into a house-hold name loved by beauty editors, celebrities and makeup artists
Under the mml umbrella, ARCONA was able to secure Nordstrom as their first major retail partner – they are currently one of the top selling skincare lines on the beauty floor and on Nordstrom.com
mml helped secure Allure’s Prestigious “Best of Beauty” Award for ARCONA’s Wine Hydrating Mask in 2009 and for their Cranberry Gommage in 2011
mml consistently secures top placements for ARCONA in publications such as Vogue, Harper’s Bazaar, Town & Country, People, and TODAY.
mml supported the launch and overall promotion of Maybelline New York’s Great Lash Limited Edition Mascara – an exclusive collection of designer tubes created in celebration of the brand’s 40th Anniversary
mml executed all press outreach (including securing a New York Times exclusive), broadcast press, Twitter Party and celebrity photo opportunity with actress Lucy Hale (Pretty Little Liars) to promote the designer tubes
In total, the campaign generated 227,653,544 impressions as a result of broadcast, print and online placements, as well as a PR Newswire press release distribution, Twitter Party and participation in Co-Op SMT
mml has been working with Sole Society for over two years and has helped transition them from the HauteLook & Nordstrom umbrella to an independent entity known for offering high-quality, on-trend footwear, as well as launching new product offerings in the accessories category
mml sets Sole Society apart from other eCommerce sites such as Shoedazzle and JUSTFAB by aligning the brand with target right celebrities and securing media placements in key fashion and lifestyle publications
Under the mml umbrella, Sole Society launched the Julianne Hough for Sole Society collection via launch event, national press placement and targeted product gifting
mml pr supports the overall promotion of the Jockey collection as preferred by Rachel Zoe – helping position Jockey as a young, hip, fashion-forward company through targeted and consistent media placements in key publications such as InStyle, Cosmopolitan, Today and US Weekly.
mml pr executed all press outreach to announce the brand’s collaboration with Rachel Zoe in July 2012 (including an exclusive in Women’s Wear Daily) in key print, broadcast and online outlets.
mml pr executed a launch event in October 2012 to introduce the collection to consumers and key entertainment and lifestyle media. In attendance were target female celebrities including Anna Kendrick, Jaime King and Mandy Moore who joined Rachel Zoe for red carpet arrivals and press interviews and provided integral brand endorsement.
In total, the event generated over 116 million impressions as a result of broadcast, print and online placements.