mml has been working with Cellairis, a leading mobile accessories company, since 2011, securing consistent press coverage to position the brand as a must-have fashion accessory.
mml seeds Cellairis cases into the hands of extremely influential celebrities including Kim Kardashian, Taylor Swift, Kaley Cuoco, Vanessa Hudgens, Rachel Zoe, Julianne Hough and others. Those celebrity placements have translated into press hits in media publications such as US Weekly, People StyleWatch, Huffington Post, etc.
Supporting the brand as a whole, mml oversees Cellairis’s business and tech public relations teams, while building unique campaigns for new product launches, holiday collections and social media campaigns.
Through consistent media placements spanning print, broadcast and online, mml has set Cellairis apart from the competition by building a strong brand identity and securing exclusive brand and celebrity partnerships.
mml supported the launch and overall promotion of Maybelline New York’s Great Lash Limited Edition Mascara – an exclusive collection of designer tubes created in celebration of the brand’s 40th Anniversary
mml executed all press outreach (including securing a New York Times exclusive), broadcast press, Twitter Party and celebrity photo opportunity with actress Lucy Hale (Pretty Little Liars) to promote the designer tubes
In total, the campaign generated 227,653,544 impressions as a result of broadcast, print and online placements, as well as a PR Newswire press release distribution, Twitter Party and participation in Co-Op SMT
mml pr supports the overall promotion of the Jockey collection as preferred by Rachel Zoe – helping position Jockey as a young, hip, fashion-forward company through targeted and consistent media placements in key publications such as InStyle, Cosmopolitan, Today and US Weekly.
mml pr executed all press outreach to announce the brand’s collaboration with Rachel Zoe in July 2012 (including an exclusive in Women’s Wear Daily) in key print, broadcast and online outlets.
mml pr executed a launch event in October 2012 to introduce the collection to consumers and key entertainment and lifestyle media. In attendance were target female celebrities including Anna Kendrick, Jaime King and Mandy Moore who joined Rachel Zoe for red carpet arrivals and press interviews and provided integral brand endorsement.
In total, the event generated over 116 million impressions as a result of broadcast, print and online placements.