mml has been working with Cellairis, a leading mobile accessories company, since 2011, securing consistent press coverage to position the brand as a must-have fashion accessory.
mml seeds Cellairis cases into the hands of extremely influential celebrities including Kim Kardashian, Taylor Swift, Kaley Cuoco, Vanessa Hudgens, Rachel Zoe, Julianne Hough and others. Those celebrity placements have translated into press hits in media publications such as US Weekly, People StyleWatch, Huffington Post, etc.
Supporting the brand as a whole, mml oversees Cellairis’s business and tech public relations teams, while building unique campaigns for new product launches, holiday collections and social media campaigns.
Through consistent media placements spanning print, broadcast and online, mml has set Cellairis apart from the competition by building a strong brand identity and securing exclusive brand and celebrity partnerships.
Tasked with securing national press coverage to promote essie’s partnership with TOM’s Shoes’ One Day Without Shoes campaign, mml facilitated a photo opportunity with Stacey Keibler.
Set against the backdrop of LA’s beautiful Fairmont Hotel, Keibler was organically captured applying essie’s limited-edition Barefoot in Blue nail color on her toes in preparation to go barefoot for the campaign.
The highly successful campaign brought important visibility to the partnership between essie and TOM’s and generated over 43 million media impressions in such top-tier national, entertainment publications as US Weekly, Ok! Magazine, In Touch, New York Daily News, People StyleWatch and People.com.
To bring national and regional media attention and consumer awareness to Garnier Olia – a new at-home, oil-based, permanent hair color - mml supported the launch and execution of the Garnier Olia Nation Tour. This 14-city tour was designed to inform and demonstrate to shoppers Olia’s powerful, new technology.
Through a state-of-the-art, full-service mobile salon – which made stops at multiple Walgreens locations across the country - beauty-lovers were offered personal hair color consultations and professional services with this innovative new hair color.
In addition to managing regional press activations – which included local print, online and broadcast placements in the tour’s major markets, including Los Angeles, Miami and Chicago - mml pr also secured national entertainment coverage for the tour by facilitating a celebrity photo opp with singer, Kellie Pickler. Leveraging these images of Pickler engaging with the product, mml pr secured national press in a variety of publications including, Us Weekly, OK!, New York Daily News, and Star.
In total, the Garnier Olia Nation Tour generated over 75 million media impressions through national and regional press coverage secured by mml pr.
To kick off New York Fashion Week’s Fall/Winter ’13 season, mml assisted Garnier in the planning and execution of the Garnier Fructis Blowout Bar & Style Station. The pop-up salon was located in prime Fashion Week real estate - Time Warner Center – with celebrity hairstylist, Tommy Buckett, and his A-team on-hand giving New Yorkers front-row worthy hair.
The evening before opening to the public, mml pr helped kick-off The Garnier Fructis Blow Out Bar & Style Station with an exclusive VIP cocktail party. Attendees included a mix of celebrities such as Ashlee Simpson, Dania Ramirez and Olivia Palermo, socialites such as Hannah Bronfman, Tinsley Mortimer and Alexander Richards, and top beauty and lifestyle media.
To generate national media coverage for the program, mml facilitated a photo opportunity with Ashlee Simpson at the Garnier Fructis Blowout Bar which included an exclusive broadcast interview with Access Hollywood and an exclusive print interview with InTouch. mml pr also secured additional national print, broadcast and online press in outlets such as New York Daily News, Life and Style, and OK!