mml assisted in the execution of Hurley’s Walk the Walk Teen Fashion Competition, securing national media coverage and celebrity attendees.
The goal was to introduce Walk the Walk to both regional and national news outlets with the goal of securing and promoting a “feel good” story about the brand and the campaign.
mml secured pre and post-event coverage, as well as celebrity participation and attendance from Lauren Conrad, AnnaLynne McCord, Camilla Alves and more.
mml pr launched the Beverly Hills store for Vosges Haut-Chocolate – a high-end chocolate brand made with the finest ingredients from around the world
To support the opening, mml pr was tasked with securing local Los Angeles press coverage, as well as executing a media and consumer launch event to generate initial buzz and excitement for the brand
In addition to traditional media placement and events, mml pr also supported Vosges in securing gift guide coverage, as well as implementing a dedicated seeding program to select celebrities and influencers
mml pr also worked hand-in-hand with Vosges’ national PR team supporting select national media opportunities and events
mml built a campaign to launch DITTO, a high-end ecommerce site for designer eyewear that utilizes innovative 3D fitting technology to allow consumers to virtually try-on eyewear before they buy.
The goal of the launch campaign was to introduce DITTO’s innovative technology as well as on-trend styles to key fashion/accessories editors, technology editors and key influential bloggers and secure press coverage.
mml and DITTO conducted editor deskside meetings in NYC to introduce the brand. These key editors were able to create their DITTO, view product offerings and offer valuable feedback regarding the site, products and the upcoming stories they were working on. Meetings conducted included: Esquire, InStyle, Lucky, Nylon Guys, Marie Claire, Mashable, People StyleWatch, Real Simple, Elle.com and more.
mml also introduced DITTO at key blogger and influencer events such as Blogger Two Point Oh! Picnic in Los Angeles and the Miami Swim show. DITTO’s participation at these events directly introduced the brand to over 100 key bloggers and garnered over 40 million media impressions.