Merritt Meade Loughran
Daily Blog Reads: Le Catch, The Daily
Guilty Pleasure: Mike and Ikes
Throughout her professional life, Merritt has successfully led a wide range of public relations efforts, from event planning for Fortune 500 companies to effectively marketing and launching an experimental brand of lipstick.
From 1994–1997, Merritt focused on and excelled in planning events for numerous Fortune 500 companies. Through sales, marketing and event planning for clients such as Hewlett-Packard, Nestlé and GE Capital, Merritt contributed to each company's success by helping them exceed sales goals by 50 percent.
Magazine Public Relations, Marketing and Publishing
In 1997, Merritt explored a lifelong interest in the publishing world by accepting a job offer from Ticketmaster, which was launching arts and entertainment magazine Live!. While at Live!, Merritt developed marketing and public relations skills that effectively drove consumer awareness and advertising sales. Her clients included DreamWorks, Toyota and Chrysler. After USA Networks bought Ticketmaster, Merritt chose to work for Where magazine, owned by Miller Publishing. At Where, she developed and implemented a successful marketing plan for their Visitor's Guide, published in over forty-five cities around the world. She also launched a strategic public relations campaign targeting the travel industry. Merritt co-published “The Complete Meeting and Event Planner,” a local event and meeting planning guide published in New York, Chicago and Washington, D.C.
Beauty Public Relations and Marketing
While at Where magazine, Merritt received a phone call from fellow Michigan native Dineh Mohajer, founder of Hard Candy cosmetics. Dineh's request that Merritt "help re-introduce the Hard Candy brand to the consumer" was an offer she couldn't refuse. Recently purchased by LVMH, Hard Candy was the perfect brand for Merritt. There, she could utilize her marketing skills as well as master her public relations outreach. Her efforts resulted in a third-quarter profit, a first for Hard Candy. Projects included: a successful public relations campaign for Caffeine Lipsticks (including a traveling in-store promotion called “Coffee Talk”) and initiating a partnership with Motorola, resulting in a custom Hard Candy phone targeted toward teenagers.
Merritt Loughran has successfully integrated herself in the world of beauty, fashion, music and entertainment in both New York and Los Angeles. Her creative, highly organized and approachable manner makes her a winning public relations executive. Her experience in many aspects of the business world allows her to approach each project with a keen sense of both marketing and public relations.
A native of Grosse Pointe, Michigan, Merritt has lived in Washington, D.C., and Delray Beach, Florida before happily settling in Los Angeles in 1994. She is a regional board member of Fashion Group International–Los Angeles as well as Vice President of the Foundation at Saint Paul the Apostle School. Merritt lives in Los Angeles with her husband John, beautiful daughter Maeve and son Finn.